Gucci Taps Xiao Zhan as Brand Ambassador to Boost Sales in China

With 29.6 million followers on Weibo, Zhan is a member of the Chinese boy group X Nine. He rose to fame in 2019 with his performance in the TV drama “The Untamed,” which is now available on Netflix worldwide.

The actor was at the center of a cyberbullying storm last year. A fanfiction, depicting a pedophilic female prostitute named after him in a sexual relationship with a minor named Wang Yibo, his costar in “The Untamed,” caused outrage among his fans. Some of his fans rallied like-minded people to report the fiction, resulting in the site hosting the novel Archive of Our Own being banned by China’s Great Firewall.

The actor laid low for over a year before he was appointed the face of Tod’s and Zenith in May and July, respectively, regaining momentum among luxury brands. He is also the face of JD.com, Li-Ning, Tencent Video and Budweiser.

He was cyberbullied because of a smear campaign against him, his fans were used against him. And he didn’t lose any brand.

Please remove this article

👏🏿👏🏿👏🏿👏🏿

MexicoXiao Excelente combinación 😍😍😍😍

please remove this. It ruins his image.

I don't want to argue more. He has paid a lot for other people's fault and for something we can't talk about here. Anyway, he survived, and he will get stronger.

The information about 'his fans causing him to be Cyberbullied' is absolutely wrong! Please correct that, his fans never reported the platform and did not cause any of his problems. It was a paid harassment campaign with the intent to destroy him because he was too hot! 😠🙄

hi everyone, please dont interact with this article it’s full of inaccuracies and misinformation or fake news. congrats on xz and gucci, but this article is badly written. dont retweet, dont interact. (i have them blocked).

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