Gucci, Superplastic Team on NFTs, Ceramic Artworks

1/17/2022 11:00:00 PM
Gucci, Superplastic Team on NFTs, Ceramic Artworks

At the same time, Vault is presenting its sixth drop of pre-owned vintage Gucci pieces.

Alessandro Michele, Gucci

At the same time, Vault is presenting its sixth drop of pre-owned vintage gucci pieces.

At the same time, Vault is presenting its sixth drop of pre-owned vintage Gucci pieces.

 Imagery for the SuperGucci project.image courtesy of GucciThis new partnership marks the Vault’s expansion into the metaverse.Superplastic was created by artist and entrepreneur Paul Budnitz. Investors range from Craft Ventures, GV and Betaworks, to Galaxy Digital, Jared Leto — a Gucci favorite — Scott Belsky and Justin Timberlake, to name a few.

At the same time, Vault is presenting its sixth drop of pre-owned vintage Gucci pieces, selected by Michele and the archivists of the house, restored and reconditioned, bringing to light several one-of-a-kind pieces.Each vintage article is numbered and comes in its own packaging.

Read more: WWD »

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, finding themselves in a virtual environment where the brand’s past, present, and future co-exist.sign in 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fans were intrigued by Jared Leto's performance as Paolo Gucci in Ridley Scott's House of Gucci.sign in 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  Imagery for the SuperGucci project. image courtesy of Gucci This new partnership marks the Vault’s expansion into the metaverse. Superplastic was created by artist and entrepreneur Paul Budnitz. Leto did an interview on The Jess Cagle Show for Sirius XM and talked about how he would love to do a prequel about the Italian businessman. Investors range from Craft Ventures, GV and Betaworks, to Galaxy Digital, Jared Leto — a Gucci favorite — Scott Belsky and Justin Timberlake, to name a few. At the same time, Vault is presenting its sixth drop of pre-owned vintage Gucci pieces, selected by Michele and the archivists of the house, restored and reconditioned, bringing to light several one-of-a-kind pieces.

Each vintage article is numbered and comes in its own packaging. Pair that with his Luigi-esque accent and to say his turn as Paolo has been the talk of the internet is putting it mildly. As reported, The RealReal combed shopping insights of more than 24 million shoppers, comparing year-over-year data from January to November for the past two years, and Gucci is considered a gateway for first-timers, as The RealReal noted. The brand was the most popular for first-time shoppers and consignors alike. This is the latest metaverse initiative for Gucci, which last May participated in Proof of Sovereignty, curated by Lady PheOnix, one of the leading voices for contemporary digital art and culture in the new media landscape. “‘Just the Two of Us,’ we could call it. Gucci was present with its first NFT, with artwork conceived using digital animation drawn from Gucci Aria, the house’s fashion collection that marked its 100th anniversary in 2021.

The fashion film was co-directed by Michele and award-winning photographer and director Floria Sigismondi. The artwork underlying the NFT recognized Aria’s overarching message of a yearning to bloom and flourish after the shadow of winter has passed and this visual tale represented a historic moment, bringing Gucci into a new media space. RELATED: 'House of Gucci' Cast and Character Guide: Who's Who in Italy’s Most Scandalous Fashion Empire Apparently, though, Leto had an interesting interaction with Pacino when the two met on set. The starting bid was $20,000, but the NFT was sold in June at $25,000. Also, Gucci sold a digital version of its Dionysus bag on Roblox for about $4,115 last August, which is roughly 20 percent more than the physical object. A pre-owned Gucci bag in the Vault.’ And he was like, ‘My son, my son,’ and he fell to the floor.

image courtesy of Gucci .