Group Backed By Lebron James Launches A Campaign Focused On Criminal Justice Reform - Cnn

Group Backed By Lebron James Launches A Campaign Focused On Criminal Justice Reform - Cnn

Group backed by LeBron James launches a campaign focused on criminal justice reform

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7/28/2021 8:29:00 AM

The political organization co-founded by NBA superstar LeBron James launched a new campaign Monday to promote voting rights and criminal justice reform.

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The campaign,"Protect Our People," is being spearheaded by James' More Than a Vote, a voting rights organization; and Uninterrupted, an athlete empowerment brand."We can't lose the momentum of last summer," reads a tweet from Uninterrupted."We need real solutions to stop police brutality."Organization founded by LeBron James and other Black athletes turns focus to fighting GOP-backed bills restricting voter access This campaign comes on the heels of another that the group started in March named"Protect Our Power," which focuses on fighting voter suppression across the country. More Than A Vote was formed last year after the killings of George Floyd and Breonna Taylor to leverage the collective voices of athletes in the fight against systemic racism, reads the organization's press release.LeBron James' voting initiative recruits 10,000 poll workers, and Obama joins NBA virtual crowd to thank them"More Than A Vote is stepping up its criminal justice reform work because 2020 proved that when athletes speak out about the issues that matter to them, people listen," spokesman Michael Tyler said in a press release."The Protect Our People campaign will replicate the successful model of harnessing athlete activism in electoral politics and apply it to the ongoing fight to move public opinion and change criminal justice policies that regularly victimize Black communities."Read MoreThe campaign had a soft launch in May on the anniversary of Floyd's death. On Monday, it officially kicked off with a segment of HBO's"The Shop," a show produced by James and business partner Maverick Carter. HBO is also part of CNN's parent company, Warner Media.We can't lose the momentum of last summer. We need real solutions to stop police brutality.

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Don't miss this discussion on reforming our police and protecting Black lives with @morethanavote in #TheShop 💈✋🏾See the full segment Monday 7.26 on @uninterrupted and @morethanavote. pic.twitter.com/9Tw5XEVR3r Read more: CNN »

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