Grocery Stores Are Choosing Their Own Product Placement, Pushing Out Big Brands

  • 📰 foodandwine
  • ⏱ Reading Time:
  • 14 sec. here
  • 2 min. at publisher
  • 📊 Qulity Score:
  • News: 9%
  • Publisher: 59%

Some supermarkets are now handling their own analytics and seeing their shelves in a different way.

United States Latest News, United States Headlines

the old model led by “category captains”—big brands that were essentially able to throw their weight and, more literally, their money around—is shifting. Surprisingly enough, grocers used to primarily rely on brands to provide sales analytics because it was one less expense and hassle the shop had to deal with. But thanks to technological advances, large grocery chains have realized that by handling analytics in-house they can make more money with that info than they were saving by not doing it.

As a result, if you ever find yourself reaching to the top shelf for General Mills products like Betty Crocker and Bisquick instead of seeing them in the coveted “strike zone” just below eye level, again, it’s not out of spite; it’s just proprietary research at work.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 366. in US
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

I’ve noticed that in Walmart and some of the other local grocery stores ...

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Quibi's video streaming app just launched in app stores for pre-orders - Business InsiderQuibi, a mobile-only streaming service founded by former Yahoo CEO Meg Whitman and Disney executive Jeffrey Katzenberg, plans to launch in April. Are we really making a progress as a sentient and intelligent civilization? Nothing has changed from Roman times: bread and circuses. Nowdays circuses are digitally served. Former Yahoo CEO Meg Whitman?
Source: BusinessInsider - 🏆 729. / 51 Read more »

Lululemon’s China Stores Respond to Coronavirus OutbreakThe athleticwear company said most of its stores there have been closed this month, but that some are now on “a reduced schedule.”
Source: wwd - 🏆 24. / 68 Read more »

Omnichannel fulfillment may be at the heart of Amazon's new grocery store - Business InsiderAmazon is developing a new grocery store that appears to be similar to conventional grocery stores, but its digital capabilities could set it apart.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Bell & Evans Just Made All Our Spatchcocking Dreams Come TrueYou can now get a whole, spatchcocked bird at your grocery store. That means ultra-crispy chicken skin ridiculously quick. i know i should spatchcock but i’m just too lazy!? There is no excuse for sloppy floppy chicken skin! Put in the time dammit!!! Lol But half the fun if eating a spatchcocked chicken is spatchcocking the chicken!
Source: bonappetit - 🏆 482. / 51 Read more »

Why products like beef-scented candles are brilliant for brands like McDonald'sMcDonald's introduced a menu of new Quarter Pounder-themed swag earlier this week, including a locket full of burger photos and a pack of candles with scents including '100% Fresh Beef,' 'Onion' and 'Pickles.'
Source: CNBC - 🏆 12. / 72 Read more »

Period Product Brand Ohne Takes Femtech To New Heights - Can Investors Do The Same?Between period poverty, the tampon tax and total lack of product regulation, the battle for a better menstrual experience has been a long and bloody one. Period product brand ohne's female founders seek to change that.
Source: ForbesWomen - 🏆 477. / 51 Read more »