Amazon leads tech enablement among grocery peers
Instacart: advertising API is currently in beta. Brands face challenges with a lack of product-level performance reporting, making it tough to justify ad spend in many cases. Kroger: no API. Compared to the core Amazon marketplace and retail platform, Amazon Fresh does have more limitations around advertising and maintaining product content. , says that there are data transparency challenges for brands selling on Amazon Fresh.
In addition, Fresh should accelerate any possible plans to expand their Fresh FCs east of Denver to allow brands to have a Direct option for Fresh POs to eliminate the time to set up new SKUs if not already in one of Fresh’s Distributor partners. Simple Mills has had consistent communication with Fresh personnel to address some of these concerns.
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