The biggest U.S. food makers, already dealing with increased competition and shifting consumer tastes, now face an additional threat: supermarkets are taking away prime shelf space.
Grocers are relying on their own proprietary research to decide how and where to shelve certain products, rather than relying on companies that sell well-known brands to tell them what to put on what shelf at what price. The shift is resulting in less space for traditional supermarket staples from companies such as General Mills Inc. and Clorox...
And the brilliant part is that the retailers allocate part of that cost back to the vendors.
How to manipulate the public to buy. 😳🙄
I'll hunt for Cap'n Crunch if I have to.
About damn time, I'd say! Store brands are just as good, if not better!
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