“We wanted it to be aesthetically pleasing, something that you could make cookies on and then serve directly on your table — something that would be joyful to look at and use,” says Great Jones co-founder Sierra Tishgart. And giving it a color “was hard to implement,” says Tishgart, requiring a colorful nonstick ceramic coating that didn’t contain chemicals like Teflon and wouldn’t scrape off over time. It ultimately took a year of sourcing and testing to get the coating right.
Which is why the deep blue will probably be a novelty — and thus a strong draw — for shoppers whose stack of warped gray sheet pans have truly zero countertop appeal. A big point for Tishgart and her co-founder, Maddy Moelis, is the fact that their products are made to be left. “Keeping something on your stovetop, and having that sense of excitement and pride and wanting to show it off, really makes you use it more,” says Tishgart.
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