Google vs. ad trackers, Facebook's staying power, and the TV giants' dilemma

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Just about every sports media company is trying to cash in on esports. Ashley Rodriguez talked to ESPN's Kevin Lopes about how it's experimenting with platforms like Twitch and YouTube to figure it out.

The rise of the tech giants also has figured into the boom and bust in ad tech companies. Lauren Johnson spoke to longtime tech exec-turned-investor Eric Franchi about why he still sees some bright spots out there in ad tech startups.The story of 6-second ads shows how hard it is to change industry practice. The format was supposed to be an answer to dwindling attention spans, but it's hard for advertisers to figure out how to deliver a memorable message in 6 seconds.

The Times has launched its third vertical, NYT Parenting, that will eventually turn into a subscription product. We broke down the challenges it'll face with this vertical that it might not have encountered before.

 

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