Despite a year marked by worldwide supply chain disruptions that delayed products from reaching shelves and a user privacy clampdown by Apple Inc
New businesses formed during the pandemic needed to advertise to find customers, while others likely maintained ad spending to stay in front of consumers' minds, said Brian Wieser, global president of business intelligence at ad agency GroupM.GroupM forecast global ad spending to grow 22.5% in 2021 from the previous year, while Zenith estimated growth of 15.6%. Both estimates were revised up from previous expectations.
, major sellers of digital ads and which now account for more than half of all advertising spending outside of China, an increase from closer to 40% in 2019, GroupM said.
BRAZIL AUTHORIZES GOLD MINING IN INDIGENOUS LANDS .... THE PLANET PAYS THE BILL
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Google on Finding a Brand’s Route to ReadyBrian McDevitt shares company insights into the evolution of the changes that beauty brands need to make for creating growth opportunities or building resilience for the future.
Source: wwd - 🏆 24. / 68 Read more »
Global Ad Growth Forecast for 2021, 2022 Boosted, But TV Recovery to Take Until 2023: GroupMThe company now predicts a 22.5 percent jump this year, after a COVID hit in 2020, and 9.7 percent next year.
Source: THR - 🏆 411. / 53 Read more »
Japan govt considering lifting FY2022 economic growth forecast -NHKThe Japanese government is considering raising its economic growth forecast for fiscal 2022 to take into account the effects of its record $490 billion stimulus package, public broadcaster NHK reported on Monday. 우리에게 기적의 주로 오셨습니다 OurWayToMenengai4 this is terrible news
Source: Reuters - 🏆 2. / 97 Read more »
Social Media Ad Market to Overtake TV In 2022, Zenith ForecastsExpenditures on platforms like TikTok and Instagram will jump to $177 billion next year to top television, which will account for $174 billion, according to the media agency's global forecast. more proof society is going to hell. when the talentless morons on YT & TT become the new big stars. The general public still dont know who the hell they are but now fame is all very demograph based. we are very segregated as a society & as a culture.
Source: THR - 🏆 411. / 53 Read more »
Omicron variant likely to usher growth downgrades -IMF's GeorgievaGlobal economic growth projections from the International Monetary Fund will likely be downgraded due to the emergence of the Omicron variant of the coronavirus, IMF Managing Director Kristalina Georgieva said on Friday. Non è che sono i vaxcini che sterilizzano la gente?
Source: Reuters - 🏆 2. / 97 Read more »