Google Messages users in one country are being bombarded with ads

, Google Messages users in India have seen an increasing number of ads delivered through RCS messaging in recent weeks.

Businesses sometimes send text messages to their customers to inform them about deals or to provide shipping updates. Typically, customers have to opt in if they want to receive those texts. That’s not the case for a growing number of Android users in India.Millions of businesses rely on SMS to communicate with mobile consumers. Credit card fraud alerts, flight status updates, and package delivery notifications are common examples of business-to-consumer SMS.

Google certainly makes this sound like a useful upgrade, but many businesses appear to be abusing the feature to bombard consumers with ads. Ishan Agarwal brought attention to the problem earlier this week on Twitter: If you're wondering just how bad the ads in Google Messages can get, I got all these in just the last 7 hours. Amazing.

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