Google lawsuit: The opening salvo in a battle to restrain Big Tech

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After months of political grandstanding in Washington, the opening shot has finally been fired in the battle to restrain Big Tech.

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In a complaint against Google last week, backed by the Republican attorneys general of 11 U.S. states, the Justice Department ended years of inaction on the part of antitrust authorities.

Sridhar Ramaswamy, a former head of advertising at Google who is launching a new search engine, was among those to welcome the limited nature of the case. “One of the real fears I have is, how do we get the word out there is an option, so that people can ever consider us?” he said. The U.S. action is “straight and narrow, and a really important case. It gives me heart.

Today’s users can switch between search engines far more easily than users of Microsoft’s Windows software could pick a web browser other than Internet Explorer, the company argues. It adds that, unlike Microsoft, it had not imposed exclusive contracts that forced distributors to shut out its rivals.

Most observers expect the case to broaden further as the pretrial period continues. Advertising technology might yet come under scrutiny, as might Google’s practice of putting its own products — such as Google travel and shopping — at the top of search results.“It would not be surprising to see additional suits filed by the state AGs or by the DOJ that are broader,” said Michael Kades, director for competition policy at the Washington Center for Equitable Growth.

“I would expect a new administration to want their own people to be in charge to tackle such a high-profile and important lawsuit,” Kimmelman said. “That will take time, but there is no reason it shouldn’t continue.”

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'Big Tech' Drink!

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'Restrain big tech'? 😂😂😂 What a fucking load.

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