Google Lawsuit Could Alter Business Calculations in Enterprise Tech Market

By Jared Council Close Jared Council Oct. 22, 2020 11:11 am ET The antitrust lawsuit filed against Google this week is focused mostly on the Alphabet Inc. unit’s consumer business, but it also will have implications for the enterprise tech market where Google aspires to a greater role.

Newsletter Sign-up CIO Journal The Morning Download delivers daily insights and news on business technology from the CIO Journal team. Ray Wang, an analyst with Constellation Research Inc., said the lawsuit signals the need for companies to make sure they give rivals fair access to their tech platforms. This mostly applies to large tech companies, but could stretch to other industries and up-and-coming firms—especially as they increasingly chase data, scout tech talent and develop their own tech.

Splitting business units could have implications for Google’s recruiting efforts, said Mike Tung, CEO at Diffbot, which runs an AI-powered search engine for businesses and doesn’t directly compete with Google’s search business. Because the lawsuit focuses on Google’s consumer-facing business, the effect on Google’s enterprise IT business—known as Google Cloud Platform—will probably be muted, said Mike Gualtieri, vice president and principal analyst at Forrester Research Inc. He added that Google’s rivals are unlikely to benefit from the lawsuit if it is part of a broader regulatory effort to crimp the power of big tech companies.

Google is just data farming all of us and it's been proven multiple times. Their only interest is to sell out personal and private information.

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