FILE PHOTO: The Google logo is pictured at the entrance to the Google offices in London, Britain January 18, 2019. REUTERS/Hannah McKay/File Photo
BRUSSELS - Google is complying with an EU order to boost competition in online shopping, Europe’s antitrust chief said on Wednesday, brushing aside complaints from rivals demanding more regulatory action. Hit with a 2.4-billion-euro fine two years ago for unfairly promoting its own comparison shopping service, Google has since offered to allow competitors to bid for advertising space at the top of a search page, giving them the chance to compete on equal terms.
“This means we do not have a non-compliance case but at the same time also means that we keep monitoring monthly developments,” she added.“By putting these Google-powered Shopping Units at the top of every relevant results page, above more relevant comparison services, Google continues to reserve the important market for comparison shopping services to itself,” Open Internet Project said in a statement last week.
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