Google Charges More than Twice Its Rivals in Ad Deals, Wins 80% of Its Own Auctions, Unredacted Suit Says

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Google charges more than twice its rivals for ad deals and wins over 80% of auctions on its own exchange, a newly unredacted court filing shows

Google takes a cut of 22% to 42% of U.S. ad spending that goes through its systems, according to

, shedding new light on how the search giant profits from its commanding position in the internet economy.—is typically two- to four-times as much as the fees charged by rival digital advertising exchanges, according to the suit, which is being led by Texas.

 

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The whole digital ad business is just a big scam to begin with There’s no way to guarantee targeted ads hit the target All that information Google collects is as worthless to advertising as a President Let’s go Brandon’s tall tale

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