Google-backed groups criticize Apple's new warnings on user tracking

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A group of European digital advertising associations on Friday criticized Apple Inc's plans to require apps to seek additional permission from users before tracking them across other apps and websites.

) Google, faulted Apple for not adhering to an ad-industry system for seeking user consent under European privacy rules. Apps will now need to ask for permission twice, increasing the risk users will refuse, the associations argued.

Apple said the new feature was aimed at giving users greater transparency over how their information is being used. In training sessions at a developer conference last week, Apple showed that developers can present any number of additional screens beforehand to explain why permission is needed before triggering its pop-up.

The group of European marketing firms said the pop-up warning and the limited ability to customize it still carries “a high risk of user refusal.”

 

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Lol Google. Mr. Pot I would like to introduce you to Mr. Kettle. The worst tracker in the world complaining about Apple...

Oh well they can cry a river. I like what Apple doing here

I’m sure they do, and I’m sure they think this makes Apple look bad.

If you decline, will you still be able to use the app? That's the thing... We live in a 'take it or leave it' world. No more haggling, no more negotiations.

privacyact

Just wait till, hopefully, Apple goes one step further and stops all ad traffic on their devices. It’s probably coming.

Thank you Apple

🗯Regulate ALL Tech Companies.

Good for Apple at least they give their users the option of a bit of privacy. If ever you go beyond the obvious permissions part of apps on Android to the usual 3 dot upper right hand side access you might be really shocked.

IDC about other places but America needs the privacy act back!!!

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