A group of European digital advertising associations on Friday criticized Apple Inc's plans to require apps to seek additional permission from users before tracking them across other apps and websites.
) Google, faulted Apple for not adhering to an ad-industry system for seeking user consent under European privacy rules. Apps will now need to ask for permission twice, increasing the risk users will refuse, the associations argued.Facebook and Google are the largest among thousands of companies that track online consumers to pick up on their habits and interests and serve them relevant ads.
Apple said the new feature was aimed at giving users greater transparency over how their information is being used. In training sessions at a developer conference last week, Apple showed that developers can present any number of additional screens beforehand to explain why permission is needed before triggering its pop-up.
The pop-up says an app “would like permission to track you across apps and websites owned by other companies” and gives the app developer several lines below the main text to explain why the permission is sought. It is not required until an app seeks access to a numeric identifier that can be used for tracking, and apps only need to secure permission once.
The group of European marketing firms said the pop-up warning and the limited ability to customize it still carries “a high risk of user refusal.”Apple engineers also said last week the company will bolster a free Apple-made tool that uses anonymous, aggregated data to measure whether advertising campaigns are working and that will not trigger the pop-up.
“Because it’s engineered to not track users, there’s no need to request permission to track,” Brandon Van Ryswyk, an Apple privacy engineer, said in a video session explaining the measurement tool to developers.Reporting by Stephen Nellis and Paresh Dave in San Francisco; Editing by Leslie AdlerRead more: Reuters Top News »
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Lol Google. Mr. Pot I would like to introduce you to Mr. Kettle. The worst tracker in the world complaining about Apple... Oh well they can cry a river. I like what Apple doing here I’m sure they do, and I’m sure they think this makes Apple look bad. If you decline, will you still be able to use the app? That's the thing... We live in a 'take it or leave it' world. No more haggling, no more negotiations.
privacyact Just wait till, hopefully, Apple goes one step further and stops all ad traffic on their devices. It’s probably coming. Thank you Apple 🗯Regulate ALL Tech Companies. Good for Apple at least they give their users the option of a bit of privacy. If ever you go beyond the obvious permissions part of apps on Android to the usual 3 dot upper right hand side access you might be really shocked.
IDC about other places but America needs the privacy act back!!!
Why Apple, Google, and 91 other companies are now voicing support for the Equal Rights Amendment“The signatories say that they are all deeply committed to the principles of gender equality, diversity, and inclusion—and to the ERA as a means of advancing those goals.”
Apple, Facebook, and Google CEOs will testify in antitrust hearings - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Only place they can be made accountable for social changes. We all know how that goes... regards to Gavin Belson... gavinbelson_ SiliconHBO SiliconValley Break them up now — all of them
CEOs Of Amazon, Apple, Facebook And Google Agree To Testify At House Antitrust HearingThe House has been investigating big tech companies since 2019 and the results of the probe may inform changes in antitrust laws that would make it easier to break up these companies. rachsandl Vote for Trump!! rachsandl OMG rachsandl Well this about to get VERY INTERESTING! BIG BUSINESS!
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Sony TV Co-President Chris Parnell Departs for AppleHe'll reunite with former studio chiefs Zack Van Amburg and Jamie Erlicht at the tech giant. If only we cared interesting Dr. Spaceman
Apple to re-close 30 more retail stores as coronavirus cases spike Apple will close 30 additional stores in the United States this week, the company said, bringing the total number of re-closures in the United States to 77 as Covid-19 cases rapidly rise in several regions around the country. Do you hear the sound of the looming stampede? Masks don’t work? Começou tudo de novo. Reabertura precoce. Economia vai voltar a quebrar e os casos de óbitos vão voltar a crescer. $btc vai despejar no mínimo para +- $7.5k