Google and Fitbit said ‘I do,’ but the marriage could still be annulled

Google and Fitbit Inc. announced last week that their merger had closed, but Alphabet Inc.’s antitrust woes may make the megadeal far from complete.

Antitrust experts are keenly following who will lead the Justice Department’s antitrust efforts in the Biden administration — candidates range from Terrell McSweeney, who is considered corporate-friendly, to the progressive Jonathan Kanter. Federal Trade Commission Chairman Joseph Simons, set to step down Jan. 29, oversaw antitrust investigations of Facebook Inc. FB, +2.02% and Amazon.com Inc. AMZN, +1.34%.

“Google will continue to protect Fitbit users’ privacy and has made a series of binding commitments with global regulators, confirming that Fitbit users’ health and wellness data won’t be used for Google ads and this data will be kept separate from other Google ad data,” Fitbit Chief Executive James Park said in a letter to Fitbit users Thursday.

“Any deal that Google makes, especially with a device maker, has some instability built into it,” he said. And then there is the matter of the historic pandemic and economic mess inherited by the Biden administration, which could put antitrust cases against Big Tech on the back burner.

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