Goodbye to 'Uncle Ben': Rice brand to change its name to 'Ben's Original'

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The Uncle Ben’s rice brand, which has been criticized for perpetuating racial stereotypes, is changing its name to Ben's Original.

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Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Packaging with the new name will hit stores next year.

“We listened to our associates and our customers and the time is right to make meaningful changes across society,” said Fiona Dawson, global president for Mars Food multi-sales and global customers. “When you are making these changes, you are not going to please everyone. But it’s about doing the right thing, not the easy thing.”in recent months, a ripple effect from the Black Lives Matters protests over the deaths of George Floyd and other African Americans in encounters with police.

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This is a good move.

He still Unc.

Taking Black folks faces off of brands that are well known and loved, leaving only white people's faces on things. That's a real positive step y'all. Good job! 🙄

Changuitos!

Racism has been eliminated!

Why would anyone buy this when you can just buy rice..

Caving in to SJW whiners.

Again with Political correctness? Stop Changing everything!

'I don't want to see any black people on packages!' 🤔 A few years ago that would've made *you* the racist, now it's woke.

All of these companies have been hijacked by communists intent on destroying capitalism. It's corporate suicide. Sad.

And by special request from the KKK they removed that smiling black gentleman from the packaging......wait, what? It was the DFL, same thing!

Took long enough...

That’ll fix racism 🙄

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Uncle Ben's rice has a brand new name: Ben's OriginalSince the 1940s, the rice boxes have featured a white-haired Black man, sometimes with a bow tie, an image critics say evokes servitude. Sick HOW IGNORANT! VoteRED2020RemoveEveryDemocrat And we will never buy their rice again. Carolina rice is my favorite
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