‘Godzilla vs. Kong’ Boosts HBO Max to One of Strongest Weeks Since Launch, Data Suggests

‘Godzilla vs. Kong’ Boosts HBO Max to One of Strongest Weeks Since Launch, Data Suggests

4/7/2021 4:53:00 PM

‘Godzilla vs. Kong’ Boosts HBO Max to One of Strongest Weeks Since Launch, Data Suggests

Last week’s premiere of “Godzilla vs. Kong” (“GvK”) could help April 2021 go down as a big month of engagement for WarnerMedia’s nearly one-year-old streaming service HBO Max. That’s according to …

That’s according to connected-TV analytics provider TVision, which provided exclusive data toVariety Intelligence Platformshowing that HBO Max during the week of March 28 accounted for more time spent with subscription streaming services among panel members than any other week since the streamer launched in May 2020, save for the week of and following “Wonder Woman 1984” (“WW1984”) debuting. “GvK” premiered

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March 31. TVision measures viewing across all major U.S. SVODs (including Netflix, Prime Video, Hulu, Disney+, Apple TV+, HBO Max, Peacock, CBS All Access and Discovery+) and AVODs (YouTube, the Roku Channel, Pluto TV, Tubi). The analytics company tracks viewing of nearly 25,000 titles among 5,000 households (14,000 individuals) across the U.S. on connected TVs.   

The third-party data firm’s numbers suggest the week of March 28 was HBO Max’s third-biggest week since May 2020, when measured by share of weekly time spent with streaming services. HBO Max’s fourth- and fifth-biggest periods by this measure were the weeks of Dec. 13 and Feb. 7. The following events, respectively, likely help (at least in part) explain the big engagement during those weeks: The streamer finally launched on Roku devices on headtopics.com

and debuted the now Best Picture-nominated “Judas and the Black Messiah” on Feb. 12. It’s“WW1984” was a big debut. But just how big relative to other HBO Max film releases is less obvious. Warner Bros.said, without providing numbers, “GvK” had a “larger viewing audience than any other film or show on HBO Max since launch.” 

Moreover, “GvK” accounted for 8.1% of U.S. streams of the top 100 most watched movies among two million Reelgood users from April 2-4, according to data provided exclusively toVariety Intelligence Platform. That share of streams was lower during the opening Friday-Sunday periods for “The Little Things” (7.4%) and “Zack Snyder’s Justice League” (6.3%). 

Meanwhile, Samba TVreportedthat “GvK” had 3.6 million households watching for at least five minutes from March 31 to April 4, while “WW1984” had 2.2 million households watching during its opening weekend on HBO Max.  But remember that the “WW1984” opening weekend was Dec. 25-27 (a Friday-Sunday timeframe), while “GvK” dropped on a Wednesday. One would expect the latter title to have higher viewership across this longer time frame.  

Even though the debut strength of “GvK” and “WW1984” may be different depending on which third-party data provider you encounter, what’s clear with all these data companies is the former film marks another solid outing for Warner Bros.’ day-and-date model.  headtopics.com

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No disrespect to GvK & the fans who enjoy this movie, but I don't believe anything that's WarnerMedia-related. IStandWithRayFisher RestoreTheSnyderVerse I think both movies brought in the huge numbers. So let's ContinueTheMonsterverse and RestoreTheSnyderVerse justice flop What u hidin wb? It's all a game of juggling numbers, facts and hit piece articles. I don't trust or believe a single word that comes out of the WB studio anymore. They could create what ever graph and narrative they want and say its fact. Consumers should spend elsewhere. ToxicWarnerBros

Lmao you guys missed April Fools SnyderCut Also this comes out the day after the bombshell Fisher expose. Nice try WB’s but the act is getting old Does anyone really believe that Judas and Little Things were more popular films/releases worldwide than ZackSnydersJusticeLeague that also generated more social media word of mouth buzz worldwide? Whoever does...sell it to me. 🧐

WB stay hiding the SnyderCut numbers. IStandWithRayFisher RestoreTheSnyderVerse Okay. But, what about TheSnyderCut though? Lol, 😂😂 ZackSnydersJusticeLeague already beat WW84. Why you guys not posting about that Ohh you guys aren't allowed to 🙊 it days its for 5k households only.....not very representative....

Variety : WB's loyal Bi*ch ReleaseTheSnyderCutNumbers you cowards. Ocultando los números de ZackSnydersJusticeLeague Son tan sinverguenzas RestoreTheSnyderVerse I called this yesterday!! I knew there would be a warnerbros favorable article on . You all are so predictable now. ATT WarnerMedia the distraction games aren't working anymore. We know how you manipulate the conversation now.

And then there’s THIS Really😌 They should release the actual ZSJL first to to compare things. But they won't, cuz WB don't want to admit how big of a success it was. Anyway, RestoreTheSnyderVerse 🙌🏻 Shocking. WB didn’t provide any numbers. I wonder why RestoretheSnyderVerse ReleaseTheSnyderCutNumbers

As a hbomax consumer I’m genuinely interested why ZackSnydersJusticeLeague is not listed on this graph or report. Did warnerbros tell you not to report it? jasonkilar can you elaborate? Another WB hit piece Someone fill me in on how snydercut is 'NOT' present on the chart? Start canceling your HBOMAX subscription! We have waited long enough and this company deserves to go bankrupt!

Very incomplete stats Which makes the whole article inaccurate. But you tried WB, you tried. Lol Things are changing and you'll have to RestoreTheSnyderVerse. Trust us 😉 KaijuNewsOutlet continuethemonsterverse SpandtheMonsterverse longlivethemonsterverse ... DCComics wbpictures hbomax ATT RestoretheSnyderVerese . Why is Warner Brothers SO TOXIC? Everyone is cognizant of WB’s ineptitude.

Why are they ignoring the Snydercut? Didn't the servers whemt down that day? You guys are real rats for ignoring ZackSnydersJusticeLeague Don't forget to clean your nose after removing it from Warner. Seriously variety U literally behave like Warner Bros pet animal😂😂😂😂 Lies lol, variety straight up sucking toes of WB.

Lol Snyder fanboys are in the minority good KaijuNewsOutlet I just love how Snyder fans are conspiring together to convince themselves Justice League is actually performing better than everything else, even though every statistic says otherwise. Get over it. I'm not a Snyder fan but why not put the JL up there?

can y’all snyder fans stfu you guys are so annoying and it’s hard to even have respect for u guys Tell Toby, Greg Silverman was way better at doing his job than Toby. king shit 👑 jodyscorner1 andysignore Yall check this Variety article on HBOmax viewership on recent movies. Judas and the Black Messiah pulled in more HBO Max subscriptions than The Snyder Cut.

wtf is this we r not fools variety Even though they still haven't released the numbers for ZSJL, we're supposed to believe this because of the words 'WB' and 'said'. Nice one. Why are they actively tryna act like the SnyderCut didn’t happen this is pathetic DanielRPK It’s the way the chart ignores the Snydercut!!!

I want data on the 64% Do we know what I’m talking about on the 64%? I want reports on the 64% and I want the pertinent platforms (corporative individuals) to laud the 64% and tell us what that was about without 3rd party analytics giving us numbers. Wait... Hold on... This? GraceRandolph we know this to be a lie and you know it too

I dont see ZackSnydersJusticeLeague numbers here...WTF IS wbpictures doing at this point... Dear Variety, is the 14k based on random sample? On what basis you based your conclusion on? ZSJL launched in April too, have you checked on individual downloads? Have you included hbo go asia numbers? Cause the servers crashed when ZSJL debuted.

I definitely believe you very very much Snyder cut was released on march 18 which isn't even counted as day to conjure up the Snyder cut numbers. Fuck you Warner Bros. Or we could combine or efforts to RestoreTheSndyerVerse &. ContinueTheMonsterverse... it’s time to come together for the sake of our respective fanbases, and ask wbpictures and Legendary RESPECTFULLY, to continue both properties.

yeah cuz none of this was justice league Except the snyder fan most didnt even know this existed..most overhyped cbm ever. Ratio 🌝 Obviously this data is skewed to only reflect movies that had a same day theatrical release as well - anything to leave out ZackSnydersJusticeLeague 🤡 Data suggests my ass, SnyderCut Started from March 18th, not 19th, don’t try to fool me ToxicWarnerBros wbpictures

notimpressed Hahahaha! Really?! You're not gonna show or talk about the elephant in the room, warnerbros WarnerMedia ? It's a little too obvious now... ToxicBros ToxicWarnerBros Oh the servers never crashed! ZackSnydersJusticeLeague never relised! ReleaseTheSnyderCutNumbers! SnyderCut They're too scared to release the numbers at this point because everyone knows it did extremely well.

Must read! ReleaseTheSnyderCutNumbers toxicwarnerbros has taken root to variery.... So canada and UK streaming services said ZackSnydersJusticeLeague broke all the previous records and released their data while the official service provider didn't even released the numbers yet. Isn't that fishy? Anyway, why am I not surprised at another WB related article designed to make noise? IStandWithRayFisher

No one believes that stats, where are the ZSJL numbers in that? It's all a decoy of Warner Bros. To undermine the Success of Snyder cut. The article literally says 'Warner Bros said'. And here in the chart the film -'the little things'- which no one saw or has peanuts audience is over Snyder cut. Why didn't WB let 3rd party like nielson.

these numbers are lies if you're not posting zack snyder's justice league numbers why are you helping warner brothers cover that up? Where the fuck is ZSJL RestoreTheSnyderVerse SO WHERE ARE THE ZSJL NUMBERS ZackSnydersJusticeLeague Oh wait ... SnyderCut 🤷‍♂️🤔 ..... Stop playing WarnerMedia just releasethesnydercutnumbers

Wow WB is afraid of the SnyderVerse. Snyder cut did massive but they're afraid of gloating the numbers because they're incompetent. ReleaseTheSnyderCutNumbers SnyderCut restorethesynderverse Fuckin liars. There are a few 3rd party sources that contradict this shit. Joss Whedon threatened to tank wonder woman what happened with that

Nice try ReleaseTheSnyderCutNumbers 🤡 So this is for duel releases (theaters and max)? Judas debuts? No Snyder Cut? . Just so obvious 🤦‍♀️ The Cult has been taking Ls on Ls on Ls.... 😂😂! RestoreTheSnyderVerse They r afraid to show the numbers of ZackSnydersJusticeLeague coze it broke the servers. ContinueTheMonsterverse

WW84 and GvK 🔥🔥🔥 Congrats hbomax jasonkilar DCEU GodzillaVsKong This data is both obscure and incomplete. It is relative data, not absolute. Maybe more indicative of competiton than actual impact. And? Servers continued not to work properly for days after SnyderCut release. Aaaaaand only 5k households/14k individuals were part of this 'data'. GvK (TeamGodzilla btw) was released barely 10 days ago and you release the numbers. Where are ZSJL numbers?

What does the thing about it measuring '25k titles' mean? As a Data Analyst, all I can say is, when people have more spare time to watch TVs. The weekly percent share of time spent with HBO Max number raises. And we don’t know what people been watching during their time. And that’s why big movies were released during holiday season.

Damn, Judas out boosted Snyder Cut ( whatever that means )... lol Didn't see that coming, and I'm not hating on Judas Another reason why WB is not moving forward with Snyder. It was in 3rd viewership behind Godzilla vs Kong, WW84 and it didn't boost HBO Max. This list is based on JUST 5k households/14k individuals LOL Also, according to the article, the opening weekend streaming share for ZackSnydersJusticeLeague was higher than WW84 and Judas and the Black Messiah,with no official WB numbers: a bag of nothing RestoreTheSnyderVerse

LOL Variety, how are you still considered a 'Trade'? Everyone calm down the snyder cut did help hbo max alright? Yeah sure GvK did that.. Without any assistance from a little movie that premiered 10 days before right? Lmao 🤦🏽‍♂️🤦🏽‍♂️🤦🏽‍♂️ zacksnyderjusticeleague RestoreTheSnyderVerse ✌🏾 CINEPR1

I want to read the whole article, but have to be signed up 🙄 Why do news sites do this TheCarter_GLA DanielRPK How funny these people trying to make the 'Snyder Justice League cut' happen when 'Godzilla vs. King's is the real star DanielRPK We’ll never know if ZSJL helped with that because streaming numbers are hard to analyze