, of course; the plundered soil of L.A. once yielded up more than a third of the country’s oil. And aviation and aerospace; we dreamed up and crafted war planes, passenger jets and space capsules. And then the movies, late to the starting gate, in time overtook the others in renown.
In short order, the climate was being promoted as “Mediterranean.” It was not just as a descriptor, which scientists still use today, but as a code word to evoke elegant Englishmen wintering among the antiquities in Italy, not the earthy rusticity ofClimate was what L.A. sold, and really, for years, that’s all it had to sell. Far into the 19th century, L.A. was a scruffy village of dust and mayhem — but just look up, the new Angelenos insisted.
Tuberculosis, “consumption,” was endemic and fatal. If they had money, the stricken traveled to the Alps or the south of France for relief. Then, miraculously, here was L.A.’s dry, shimmering air, only a few days’ train ride away. A “Winter in California” postcard postmarked 1905 from the collection of Patt Morrison that draws a sharp contrast between East and West Coast winters.
Frank Wiggins was another “lunger,” a man California historian Kevin Starr called “one of the master promoters of the early 20th century.” Over nearly 35 years, he made the L.A. Chamber of Commerce into a relentless, crusading machine of outsized promotion. He sent enticing citrus displays and colorfully grandiose pamphlets to the huge fairs in Chicago and St. Louis, to Paris, even to Guatemala. L.A.’s water wizard, William Mulholland, is said to have joked that the only way to stop L.A.
pattmlatimes Any particular reason why you would pour gasoline on an already vulture-like culture in LA?
pattmlatimes Every Californian who spent months breathing wildfire smoke in 2021:
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