DETROIT — Seven auto companies have plans to roll out new battery-powered pickup trucks over the next two years, aiming to cash in on a popular and lucrative market for expensive vehicles.
Prices announced thus far show they range from roughly $40,000 for a base Cybertruck to a loaded off-road Hummer “Edition 1” that will start at more than $112,000. Big pickups now start around $30,000, but can run over $90,000 when loaded with options. The average light-duty full-size pickup cost nearly $50,000 in September, while heavy-duty trucks averaged over $62,000, according to Edmunds.com, which provides content to The Associated Press.
It’s likely the Detroit automakers are defending their turf from Tesla’s Cybertruck, fearing that Tesla might take sales from pickups much like it did in the luxury car market, Ibara said.Even with the large number of electric trucks coming, Ibara sees SUVs as the big market for consumers.
Seems too niche. Don't expect this to last longer than a year, if it makes it to production at all
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