LONDON — Glossier will be planting its flag in Covent Garden for good, having operated a pop-up there in 2019.
Although Capco did not provide any further details regarding the new store, it confirmed that Glossier would be joining its fellow digitally native brand Reformation on the street, which runs between Covent Garden Market and Garrick Street. As reported, Reformation will open at 27 King Street, and take over the space formerly occupied by Petersham Nurseries’ lifestyle, home, garden shop and florist.Capco, which has been curating and developing the neighborhood, did not confirm an opening date for Reformation, although it is understood that the new store will open in early 2022.The property owner has been making moves in the cultural space, too.
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