Digital ad formats will capture most of the growth with ad sales here expected to rise 20 percent to $419 billion, 64 percent of total ad sales, according to Magna’s report. “Linear ad sales are slower to recover but will stabilize full-year .”
The U.S. ad gain of $34 billion this year will come as digital ad sales will grow 20 percent and non-political linear ad sales will rise 4 percent, Magna said. In 2022, it expects further U.S. growth of 8 percent to $280 billion,” thanks to continued economic growth and more cyclical drivers .”
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