Gisele Bündchen's Latest Sexy Balmain Campaign Cheekily Nods at The Devil Wears Prada: Any Guesses?

Catherine Santino is a Style Writer-Reporter at PEOPLE. She began as a contributor for PEOPLE in 2022 and joined the staff full-time in 2024. Her work has previously appeared in The Zoe Report, Popsugar, Insider and more.The 43-year-old Brazilian supermodel fronts part two of the French fashion house's campaign for its rose garden-themed spring 2024 collection.

Both black-and-white photos show the model holding Balmain's new Jolie Madame handbag, which according to a press release, reflects "the house's legendary mid-century silhouette." When posing with a Jolie Madama bag with a white quilted detail, Bündchen wears a black-and-white blazer with structured shoulders and a matching skirt, both adorned with gold rose-shaped buttons.

The campaign, shot by Rafael Pavarotti, channels the trendy "office siren" aesthetic, which coincidentally was partially inspired by Bündchen's role in 2006 cult-classic film,In the press release, Balmain creative director Olivier Rousteing references the film's much-quoted line about "flowers for spring" being "ground-breaking."

"But even as we joked about it, we were determined to continue pulling out all the stops, as we wholeheartedly embraced the joy, femininity and exuberance of the rose, the fragrant bloom that always held such a special place in our founder’s many garden and couture designs," Rousteing says.In a press release shared at the time, the collection is described as embracing the “joy, femininity and exuberance” of the flower.

“She is secure and happy, and so busy with her life that she doesn’t have time to dwell on the negatives out there,” the source said. on Saturday, June 15 despite a reported split. A source told PEOPLE that the duo, who began dating in June 2023, have a “close relationship, but not a serious love affair.”

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