Giambattista Valli on Staying Positive Through the Coronavirus Crisis

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Giambattista Valli shares show he is staying positive through the coronavirus crisis.

PARIS — Giambattista Valli has been moving at a breakneck pace since Artémis, the private investment arm of the billionaire Pinault family, took a stake in his brand in 2017.

G.V.: Right now, I can’t project myself further ahead than 24 or 48 hours, maximum. I think it’s changing by the second. It all depends how quickly they can come up with a vaccine. Gradually, things will pick up, but they will pick up in a circular way: China first, then Europe and after that, the U.S. The timing of markets is going to shift.

That’s how I feel right now, but I might say the opposite tomorrow. It’s hard to be married to any concept right now. Other things will also evolve. In the same way that the customer today buys online, buyers will be able to buy online as well. We can develop visual tools that really convey the spirit of a collection, the clothes, the volumes and so forth. This will definitely be easier for houses that have a clear DNA. It makes it easy to understand for the end customer.G.V.

G.V.: Mainly, I am focusing on a meditative, introspective vision of the future. I’m also catching up with everything I didn’t have the time to do — both in terms of hobbies, but also work.

 

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