Georgians blitzed by runoff-election ads, as Republicans tap Herschel Walker and Democrats deploy Barack Obama

Georgians are being inundated with political advertising ahead of the state’s two crucial U.S. Senate runoff elections on Tuesday, as estimates put the total media spending at around $500 million so far.

div.youtube { height:0; position:relative; padding-bottom:56.25%; } div.youtube > iframe { position: absolute; left: 0; top: 0; width: 100%; height: 100%; } Mailers, digital ads, radio ads and ever-present TV commercials look set to keep coming through Tuesday. Is it all worth it? The two Georgia runoffs are crucial because Democratic victories in both races would give that party control of the chamber. There would be a 50-50 split, but a Democratic vice president, Kamala Harris, would cast tie-breaking votes. Republicans can remain the majority party by winning just one of the two Georgia races, and they then would provide a check on policies backed by Democratic President-elect Joe Biden and the Democratic-run House of Representatives.

“Spend levels are clearly attributable to the successes of fundraising efforts,” Link said. “As long as donors remain as active as we have seen recently, you should expect spending levels to remain historically high.” “Both sides have so much money and so much media attention, that both sides — Republican incumbents and the Democratic opponents — have had no trouble getting their message out,” said Howard, the Georgia State professor.

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