Georgia Versus Alabama: Which Players Could Score Big in NIL?

The sports management and marketing agency created a rubric to quantify a student athlete’s increase in popularity based on organic conversation that athlete generates. Adam Grossman, vice president of business insights and analytics at Excel, explained the figures are the agency’s attempt to create a universal language that athletes, representation and companies can use to measure an athlete’s impact on a brand.

“What we find is events can change an athlete’s trajectory,” Grossman said. “Spotlight moments have been on the field but it could happen off of the field. Deal announcements are where you’ll see conversations change.” In addition to Bennett, Muir mentioned Alabama wide receiver Ja’Corey Brooks as an athlete to win big after the game and Georgia defensive tackle Jalen Carter to generate interest.

Denman named players like Doug Flutie and his miracle Hail Mary pass to win for Boston College over the Miami Hurricanes in 1984 and Tim Tebow’s time as a Florida Gator, which Denman said keeps Tebow in memory more than his time in the National Football League.

Go Dawgs!!

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