GCDS Had the Most Surreal Front Row

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Brought to life by the 'godmother of virtual reality.'

— storm the runway, while an animated Dua Lipa turns to make a side comment to her avatar boyfriend, Anwar.

The Spring 2021 collection was digitally reimagined through convention-breaking processes, where Calza's first sketches were transformed into virtual ensembles, keeping garment shapes, fabric weights, colors, reflections, folds and movements in mind."Creating this fashion show was truly out of this world," said director Nonny de la Peña in a release.

Once the show concluded, the arcade converted into an entirely different, interactive format: guests could speak with GCDS' glam team, while famous front row attendees and model avatars — each custom-built for the show with integrated, true facial features — casually mixed and mingled. From there, guests were invited to enjoy the digital arcade, where games could be played, and short films were screened"backstage.

 

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