Anwar Hadid, Dua Lipa, Gcds, Guiliano Calza, Milan Fashion Week, Raisa Flowers, Uglyworldwide, Vr, Virtual Reality, Augmented Reality, Virtual Arcade, Aweng Chuol, Nikita Dragun

Anwar Hadid, Dua Lipa

GCDS Had the Most Surreal Front Row

Brought to life by the 'godmother of virtual reality.'

9/25/2020 4:43:00 PM

Brought to life by the 'godmother of virtual reality .'

Dua Lipa , Anwar Hadid , Aweng Chuol , Raisa Flowers and more attended the virtual show as avatars.

— storm the runway, while an animated Dua Lipa turns to make a side comment to her avatar boyfriend, Anwar.The Spring 2021 collection was digitally reimagined through convention-breaking processes, where Calza's first sketches were transformed into virtual ensembles, keeping garment shapes, fabric weights, colors, reflections, folds and movements in mind.

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Aweng Chuol"Creating this fashion show was truly out of this world," said director Nonny de la Peña in a release."It is something that has never been done before! We had to marry multiple techniques to bring the catwalk characters to life."

Once the show concluded, the arcade converted into an entirely different, interactive format: guests could speak with GCDS' glam team, while famous front row attendees and model avatars — each custom-built for the show with integrated, true facial features — casually mixed and mingled. From there, guests were invited to enjoy the digital arcade, where games could be played, and short films were screened"backstage."

Raisa Flowers"This planet was imagined as a cheerful place," said Calza in a statement."Creating this world and this collection, over months of Skype and Zoom calls, gave me peace of mind. Even if just for a brief window, we could all use a virtual getaway, right now."

Indulge in GCDS' Digital Fashion Arcade, below. Read more: PAPER Magazine »

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GCDS RTW Spring 2021Giuliano Calza put his own spin on the digital show, with busty artificial human models, realistic digitized Latex drapes and folds, and Dua Lipa , Anwar Hadid , Chiara Ferragni, Fedez and Care Bears…

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GCDS RTW Spring 2021Giuliano Calza put his own spin on the digital show, with busty artificial human models, realistic digitized Latex drapes and folds, and Dua Lipa , Anwar Hadid , Chiara Ferragni, Fedez and Care Bears…

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