Presented by Julie Reeves, Sr Director Analyst, Gartner
Brand health is growing in importance, according to Julie Reeves, Sr Director Analyst at Gartner who is presenting at the 2022 Gartner Marketing Symposium/Xpo. The C-suite agrees, too.“Healthy brands have the power to transform organizations, cementing their market position, evoking deep feelings with their target audience and creating opportunity.”
Gartner research shows that nearly 60% of marketing leaders who view testing and experimentation as critical to their existing and emerging channel strategies outperformed their peers.“Like an ocean, emerging digital marketing channels are massive, unchartered territories that marketers need to learn how to navigate.”
“Critically examine whether or not marketing efforts need to take place in the metaverse. While chatter is growing around it, only 6% of U.S. consumers can articulate what the metaverse actually is, according to Gartner research.”Presented by Chris Ross, VP Analyst, Gartner CMOs might have four roles in innovation depending on what their goals are: turner, ally, creator and collaborator.“Just over 20% of marketing budgets are set aside for marketing innovation, which is a significant portion.”
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