Naming a product is easier said than done. For games, you need to find a name that is unique and memorable, but also somewhat descriptive. Once a brand is established, names can carry a ton of weight, as evidenced by such franchises as The Elder Scrolls, Final Fantasy, or Call of Duty. Individual game names can be hit-or-miss, but one trend that is almost universally a problem is rereleases of games.
What’s in a name? My frustrations flared up due to the upcoming Advanced Wars 1+2: Re-boot Camp for the Nintendo Switch. When you look at that title, what do you expect it to be? Personally, I’d assume it was a reboot of the series . But that’s not actually what it is. It’s a remake of the first two games. It feels almost intentionally misleading just for the sake of sneaking a pun into the title.
Sony’s made that even more complicated over the past year with its Director’s Cuts. To an average consumer who doesn’t follow the news, what does that term mean? In movies, a director’s cut includes content that didn’t make the theatrical cut. In games like Ghost of Tsushima, the Director’s Cut includes PS5 tech boosts and new content designed for the release.
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