Gabrielle Union and hairstylist Larry Sims, co-creators of Flawless. Photo: Courtesy of Flawless by Gabrielle Union While some spent the first quarter of the year baking bread and heating up beans, Gabrielle Union and her longtime friend and hairstylist Larry Sims have been cooking up natural concoctions for her natural curls for months. We now have the juicy fruits of their labor: a complete revamp of Union’s 2017 hair-care line, Flawless by Gabrielle Union.
Throughout that process, I quickly realized that not being a Black-owned company was a problem; not being a Black-led company was a problem; not being Black-marketed company was a problem; not having Black publicists was a problem. Even though the business of it all was fine, I wanted to restructure the whole thing. By adding Larry to the team, to the ownership, and in the lab with the chemists, his decades of experience with textured hair made all the difference.
GU: We were in the kitchen, you know? With grandma’s recipes for getting your hair back after pregnancy. Literally just bowls of avocado and big-mama recipes. I have family members who were kind enough to be our guinea pigs. We saw some real significant results with the bacury oil and the avocado oil and the rice-oil complex.
GU: Oh God. “Don’t.” “Don’t, just no.” And, “Stop.” I would literally bring pictures to the salon of people who were not Black! I’d be like, “I wanna look like this! Just leave the relaxer on long enough!” And my cousin was like, “Are you trying to turn yourself into a non-Black person? Because that’s what you’re asking me to do.
I love seeing Kaavia and her curls on Instagram. What’s your philosophy in terms of styling and caring for her hair? And is she unimpressed during the process?
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