I-DLE proved they can connect in any situation--and turn the dullest moments into fun ones.
In the accompanying video for their thumping new single"DUMDi DUMDi," the girls are seen in an outdated desert town at a sleepy motel. They all arrive at the motel in different ways and have their own roles in society, but end up coming together and having the time of their lives. "Every night every mind every time every sign / Wherever we go, it's tropical night here / A scorching day strong of wind of scorching night sea / An unforgettable burning night," they sing in the chorus.
A statement at the start of the clip explains the theme perfectly:"When the sun strikes the heart of the desert, the wandering souls come across each other at an outdated motel where human vestiges are barely traceable... There is a special life story behind each soul, and together, they end up spending the most burningly compelling day of their lives."
"DUMDi DUMDi" come just days after I-DLE received a best K-pop nomination for their “Oh my god” music video at the 2020 MTV Video Music Awards. Watch the new visual below.
G_I_DLE Good but Black is king
G_I_DLE SOTY DUMDiDUMDi
G_I_DLE Take this to number one! So yuqi can shave her head
Gidle_updates G_I_DLE SUMMER SONG OF THE YEAR
G_I_DLE DUMDi DUMDi!!!!! G_I_DLE GIDLE 여자아이들
G_I_DLE QUEENS
G_I_DLE QUEENS kpop💕
idleguide G_I_DLE We can finally enjoy our summer with this bop DUMDiDUMDi DUMDiDUMDi_OUTNOW G_I_DLE
G_IDLEPH G_I_DLE summer bop DUMDiDUMD
G_I_DLE wow this song is so good! I don’t even like Kpop but this is a banger
idleguide G_I_DLE QUEENS
G_I_DLE Queens 💜❤ 여자아이들 GIDLE G_I_DLE
G_I_DLE the queens are taking over the summer G_I_DLE GIDLE
G_I_DLE DUMDiDUMDi
G_I_DLE Gidle self-made 네버랜드의_여름은_덤디덤디 DUMDiDUMDi GIDLE 여자아이들 G_I_DLE
idleguide G_I_DLE A non-BIG3 girl group, doing as one of the BIG3. Congrats G_I_DLE GIDLE DUMDiDUMDi Miyeon 💛stream nevies and GP
G_I_DLE OMG SI
G_I_DLE 👑 DUMDiDUMDi10M G_I_DLE
G_I_DLE YAASSSS
G_I_DLE QUEENS G_I_DLE GIDLE DUMDiDUMDi
G_I_DLE Talented Queens
G_I_DLE DUMDi DUMDi SOTY. 네버랜드의_여름은_덤디덤디 DUMDiDUMDi DUMDIDUMDI_OUTNOW DUMDiDUMDi10M G_I_DLE GIDLE 여자아이들
G_I_DLE Best summer song G_I_DLE DUMDiDUMDi
G_I_DLE Yessss doing it for the queens
G_I_DLE YAS
idleguide G_I_DLE YEEEES
G_I_DLE Let's go!! G_I_DLE
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