From Bitcoin to Dogecoin: Gucci Will Soon Accept Cryptocurrency at US Stores

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By the end of May, the Italian fashion label will accept Bitcoin, Ethereum, Dodgecoin and more at select boutiques.

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, in-store crypto payments will be made via a link you’ll receive in an email. The link will open up to a QR code which will allow you to make payments using approved currencies from your crypto wallet.Crypto transactions are typically processed via a QR code or NFC reader in retail shops. In both cases, sales terminals connect with your smartphone’s cryptocurrency app to carry out the transaction, not unlike Apple Pay or Google Pay.

Gucci, of course, isn’t the first luxury brand to embrace cryptocurrency. In March, fashion label Off-White announced that its Paris, London and Milan flagship stores would accept Bitcoin, Ethereum, Binance Coin, Ripple, Tether and USD Coin. Elsewhere, German fashion designer Philipp Plein is building a store in London that will accept crypto and house an NFT gallery.

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