Frida Mom Is Improving Postpartum Care—Starting With the Mesh Underwear

Mesh Underwear, Ice Maxi Pads: Frida Mom Knows What New Moms Really Need


Mesh Underwear, Ice Maxi Pads: Frida Mom Knows What New Moms Really Need

The new range includes perineal cooling liners, instant ice maxi pads, disposable underwear, and more necessities for new moms.

The billboards ended up being displayed across New York City. Meanwhile, Target, now one of Frida Mom's"great partners" were at first"slightly concerned" about the cheeky nature of Frida Mom's product descriptions. More examples include ice maxi pads"so magical you'll feel like a 'vagician'" and perineal healing foam that reduces swelling of the perineal area—"that's from your vag to your tush, FYI."

Read more: ELLE Magazine (US)

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