French Film Exports Grossed $104M In 2021; China Became Top Consumer

French film exports generated 91.4M euros in 2021, a 5.5% increase on the previous year’s provisional figures, while admissions were up 8% to 14.8M. Comparatively, French films within France sold 39.2M tickets during the year. The figures were announced during the annualwhich is taking place in Paris this week — one of the rare international gatherings in the current landscape that’s being held as a physical event.

Today’s numbers are provisional estimates and will be higher when they are trued up in the fall. For example, when originally announced in January 2021, the 2020 receipts were 86.6M euros, ultimately jumping to 101.7M euros when recalculated in November; a decline of over 60% versus 2019.International Box Office Outlook: Hope Springs For 2022 Overseas, But Will China Ever Forgive Marvel?

Interestingly, China in 2021 overtook Russia to become the leading overseas market for French titles in terms of admissions, partly owing to the fact that its cinemas recovered more quickly from Covid than elsewhere. Over 2.2M tickets to French films were sold in the market, a 908% increase on 2020 and good for 10.6M euros . Of that, over $4M went to Florian Zeller’s Oscar winning, a minority French production, which released in June.

Elsewhere, given sporadic theater closures and reopenings in various areas around the world throughout the first half of 2021, fragmentation complicated the planning and implementation of international launch strategies, Unifrance said. After a dismal 2020, admissions in North America were up 29.6%. Last year marked the third time since 2000 to be driven by minority-French productions, which accounted for more than half of all admissions. During the first six months of the year, four films were largely responsible for maintaining a French presence on foreign screens, includingIn the latter part of the year, Cannes helped provide a springboard for majority French titles into the global marketplace.

Good educational movies they are not interested in, nasty movies they are interested in. Tells a lot about them.

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