collection, named The Party, for which the Roman couture house has planned a strong marketing push, the Franz Kraler store in Cortina will host daily cocktail parties from Dec. 4 to 8 with a dedicated corner and branded set-ups.
With 2021 sales expected to exceed 50 million euros and a 30 percent year-on-year increase, Kraler touted the renaissance of the Dolomites region, a top-of-mind ski resort destination in her view, and forecast even brisker luxury consumption come 2026 and the Winter Olympics to be held between Milan and Cortina d’Ampezzo.Courtesy of Franz Kraler
She credited her son, who is in his thirties, with spearheading the project and securing the best tech partners.
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