The company is acquiring the brand from L Catterton, the private equity firm, in an $800 million cash deal, it said Tuesday. It expects to close the deal this year. The hot sauce market has been growing steadily. US sales of hot sauce grew an average of 9.7% every year for the past four years, according to Nielsen. The category got a boost during the pandemic: In the twelve months ending on November 7, sales surged by 24.6%.
McCormick is acquiring popular hot sauce brand Cholula Read MoreCholula, the hot sauce typically sold in a slender bottle with a wooden cap and an image of a smiling, dark-haired woman on its label, is made in Mexico and has been available in the United States for about 30 years. There are six flavors, including the original.L Catterton, whose portfolio includes restaurant chain Noodles & Company and fitness upstart ClassPass, bought Cholula for an undisclosed amount in April 2019.
Please don't mess with it! It is by far the best!
Hope they don’t change the recipe of the Cholula hot sauce - it’s my favorite
Danish Mask Study in Annals of Internal Medicine. A 4800 person randomized trial. Almost identical results: 42 of 2393 people(1.8%) in the mask group & 53 of 2470(2.1%) in no-mask group infected with C19 - The other side of the pandemic the MSM & leftists don’t want you to know.
🙏🏽 sulyreyes
They better not touch that recipe at ALL it better still taste the same or I will fight someone 🤬
Now that orange menace is in retreat this is news I guess
Great. There goes the only quality mainstream hot sauce.
MatthewkBrennan
Oh fuk yea
Have some Cholula with potato chips yummm!!
jayemcbride changing the fucking game!
LulaOficial
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