” sponsored by PwC and Ad Council, will take place on June 2 at 10 a.m. PT/1 p.m. ET, featuring Los Angeles Rams chief operating officer Kevin Demoff; Fox Sports exec VP of digital David Katz; PwC partner and U.S. technology, media and telecommunications industry leader Mark McCaffrey; and WWE chief brand officer Stephanie McMahon.
The episode, moderated by Variety Intelligence Platform president and chief media analyst Andrew Wallenstein, will center on the future of sports and live events in light of COVID-19 disruptions. For the safety of athletes and fans, games played out in front of mass audiences have been benched. But the desire for sports content lives on, with sports teams and networks rolling out alternative programming across various media platforms. Panelists will discuss how the sports community continues to engage its fan base and how live events are being conducted without audiences, while exploring what preparation is underway to assure the safety of fans upon the return of large-scale live sports.
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