Some companies have opted to build social viewing into their services, as Disney did with GroupWatch on Disney+ . But the streaming world is vast, and the belief at Scener is that that its cultivation of community and the strength of its user experience will be compelling enough to win a large and loyal fan base. The company says through 2021, millions of unique users took part in more than 1 billion minutes of viewing across more than 7 million individual events on its platform.
In an interview with Deadline, Baron said his primary goal will be to help Scener achieve greater scale and add to its staff of just eight employees. A Series A funding round is in the company’s sights for 2022, along with the launch of a mobile app to enable viewers to watch on the big screen as they engage socially via their smart phone.
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