That Doc made its way around, spreading beyond her personal network. And as a result, Cohen identified a need for education and guidance around haircare, prompting her to look beyond her own hair and to investigate different textures and types of hair.
“While I never could have predicted I’d be launching the business six weeks before a global pandemic, we’ve taken this time to practice what we preach and take our time to build something meaningful,” Cohen says, noting that there have been silver linings from the year including building what she called a “special culture” with a team built remotely.
“When the COVID-19 crisis hit, we wanted to find a meaningful way to contribute in addition to donating a percentage of our sales,” Cohen says. “As an all-woman company founded by a CEO with an unconventional career path, we realized professional development and networking was something we could offer those whose career paths may be interrupted before they even begin.
Starting the morning off with self care is important. Cohen begins her days with “morning pages” and stretching and foam rolling for an hour before locking in at her computer. It’s important to “show up for yourself,” she says, noting that if you lead a team, they should be given the space to do the same.No matter what the relationship is, it’s important. “Every person you connect with is a part of an ecosystem that builds your brand,” Cohen says.
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