It's not every day that a major politician weighs in on a fashion dispute, but that's just what happened this week when presidential hopeful Bernie Sanders began tweeting about direct-to-consumer retail darling Everlane.
In late December 2019, a number of Everlane's customer experience workers — a team of remote, part-time employees — announced their intention to unionize to better advocate for their employment needs. Though the announcement sparked some media coverage and buzz amongst the "ethical fashion" community on Instagram, it didn't result in the brand formally recognizing the union.
Everlane, however, shared a different version of the story. In a notes app signed with founder Michael Preysman's name, the Everlane Twitter account responded to Senator Sanders' tweet by claiming "we are not profitable and do not have a cash balance" and "we had to eliminate all part-time associates across the brand."
To the average customer trying to decide whose version of events to believe, the situation might read as a confusing he-said, she-said scenario with no clear outcome. "Some of those things end up being an attempt to sway people from organizing a union instead of just letting people decide on their own, just like people would decide on their own if they want to join the PTA or some other organization," Luck tells Fashionista.
It's that claim of legality that the union is leaning on to try and pressure Everlane into re-hiring the terminated workers. On Thursday morning, Orange Richardson IV, president of the local chapter of Communications Workers of America , issued another letter addressed to Preysman on behalf of the union. In the letter, Richardson called the job terminations "unlawful" and urged the company to re-hire employees and recognize the union.
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