Foreign Films Account for Just 16% of Total China Box Office, Worth $3 Billion in 2020

Entertainment said Monday. The decline highlights the chaos COVID-19 has wrought on Hollywood release schedules as well as the diminishing appeal of foreign content in what has just become the world’s largest film market.

In comparison, North America’s total box office revenue plummeted to $2.28 billion, a more than 80% decline from the $11.5 billion gross of 2019, according to Comscore. “In the international movie marketplace in general and China in particular, the two key factors contributing to the reemergence of the box office in the midst of the pandemic comes down to how effectively health-related protocols are adhered to, and the appeal and availability of local movie product,” said Comscore analyst Paul Dergarabedian.

To control operational costs, theaters have reduced non-prime time screenings, Maoyan pointed out. Since resuming business, cinemas have scheduled 26.6% of total screenings for prime slots between 6pm and 9pm, an increase of 24.3% from the same period last year.

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