Ford’s Maverick Truck Offers Alternative to Hulking Pickups

, brawnier and more expensive. Now, Ford Motor Co. is reversing course, with plans to sell a diminutive hybrid truck with a price tag—and gas mileage—similar to that of a compact car.

Ford on Tuesday revealed the Maverick, a pickup truck with a body comparable in size to a compact SUV, such as a Ford Escape. Its starting price of $19,995 will make it the least-expensive vehicle in Ford’s U.S. lineup when it goes on sale this fall. The nation’s No. 2 auto maker is betting that some people who own sedans or small sport-utility vehicles would like the versatility of having a flatbed, but don’t have the budget or garage space for a big, gas-guzzling truck, such as Ford’s F-150 or midsize Ranger pickup.

“I think we’ll get a lot of first-time truck buyers, people who really didn’t consider a truck before, because it was either out of reach or it was too big for them,” Ford product chief Hau Thai-Tang said. He said he expects the Maverick will appeal to a more diverse set of customers, including women.

Pickup trucks have long been a strength for Ford and rivals General Motors Co. and Stellantis N.V . ’s Ram brand.

Ford reveals the Maverick for drivers who wanted the Ranger

You need power, not just the shape of a truck.

A practical truck for guys that don’t have tiny dicks.

Ford trucks are slow rolling piles of junk no matter what name they have.

Or maybe somebody might want a practical work vehicle that is not ridiculously massive.

Per 2019, good options for small pickup trucks: - Honda Ridgeline - Ford Ranger - GMC Canyon - Nissan Frontier - Chevrolet Colorado - Toyota Tacoma Why does Ford think they need a 'smaller' truck?

Most of the people who buy big trucks can't afford them either. Dropping 30+% of their income on a truck to sit in traffic in the suburbs 😄

I can't wait for the F-150 lightning electric

Guess they don’t want to sell trucks in TX & OK.

Ford's transmissions suck! I'll never buy another Ford again!

Why wouldn’t they call it a Ranger? The current ranger doesn’t make sense anyway.

90%+ people don’t need any kind of truck.

Maverick? I thought it was called the Ford Ranger…?

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