Ford's Answer to Tesla's Supercharger Network Has a Really Dumb Name

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Tesla's 'Supercharger' name sounds cool. The Ford Motor Company's presumed electric car–charging network, 'Fastor Charge,' does not.

A Ford charging network to rival Tesla's Supercharger network sounds great—so it's too bad the name doesn't. Look, no one was likely to top"Supercharger," but Ford's trademark for"Fastor Charge" is fully socks-with-sandals to the Tesla's stilettos.

Even the stylized plug at the end of the"F" in Fastor Charge looks ancient.

Ostensibly, this Fastor Charge network is intended to support Mustang Mach-E electric crossovers. Hopefully the chargers themselves are fast, provided they become a reality. The 2021 Mach-E is

 

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What would you have called it?

Apt name for build in mexico car.

u don’t have to pretend, we all know who you truly are in the past 2 years, along with CR, edmunds… etc 🤣

Wow - how much money did they pay that 'creative team'

Who cares, as long as it works

Ford should build Turbochargers!

Now that Tesla has opened it’s charging standard and patents maybe ford should ditch Fastor and adopt the smaller, easier to use Tesla charge handle and standard! People like charge plugs that are easy to use and not the size of their forearm… JS

This article is two and half years old… Don’t post old stuff unless you have new relevant information. Otherwise you’re wasting our time.

Failed Marketing or a Failed Executive that's said 'here's the name' and Marketing just rolled their eyes and said yeah sure.

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