Forbes EQ BrandVoice: Crisis In Paradise

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Sun Valley, Idaho once ranked as one of the top places to retire rich*.

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This might resonate with those looking to buy homes for over a million dollars, drop $2,359 a year to ski world-class slopes, or pay a premium for basic groceries. For second and third homeowners, the cost of living feels close to home, where everyday prices mirror those of San Francisco and Seattle. What this mountain community doesn’t share with these metro-areas is the average wages needed to afford this standard of living.

In Blaine County, teachers, baristas, and frontline workers are living on the edge of crisis, just trying to survive, and are often left out of the standard hunger conversation. With a housing crisis, the fifth highest grocery costs in the nation, and wages that have dropped over the last ten years,The Hunger Coalition, a local non-profit addressing the root causes of food insecurity, was serving a staggering number of people even before the pandemic.In the first four weeks after COVID-19 struck Blaine County in March of 2020, The Hunger Coalition served more people than in all of 2019.

With countless stories of heartache and struggle from the frontlines, it was obvious something had to be done to address the reasons people were in need of food to begin with. To provide a more comprehensive answer to the hunger crisis, The Hunger Coalition launched Bloom Community Food Center this summer — a place where the working people have an array of opportunities to move between food support programs based on their interest and level of need.

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