For Whiskey Drinkers in Lockdown, the Mad Scientist Emerges

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With a rise of home blending kits and “crowd-sourced” labels—made by soliciting drinker input online—whiskey makers around the world are appealing to the quarantined tinker-drinker. How well will it age?

To a specific segment of drinkers—you might know them as whiskey geeks—customizing flavors is already old news.

In 2013, blogger Blake Riber went viral for a post instructing readers how to replicate Pappy Van Winkle using readily available alternatives with similar profiles. Dubbed “Poor Man’s Pappy,” the blend became so pervasive that the replacement whiskies soon became nearly as scarce as the cultish bourbon they were intended to supplant.To Read the Full Story

 

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