For vibrant, competitive internet businesses, look to emerging markets

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Firms that operate in markets where it is useful to be on the ground, or where local tastes are what count, are cashing in on their local expertise. In South-East Asia logistics chains are highly decentralised, rewarding such knowledge

Today America still rules the global tech industry, broadly defined, accounting for 71% of the market value of listed firms. Nonetheless a different pattern has emerged in the part of the technology industry that focuses on providing internet services to consumers. Here, activity is more dispersed and less American. The trend has been highlighted this year by a rush of flotations ofInstead of a few monoliths, three different categories of business have formed.

The third digital type—local heroes—is prevalent across much of the rest of the world. In Asia and Latin America local and regional companies often rule in e-commerce, gaming, digital payments, ride-hailing, food delivery and other app-based services. Examples from South-East Asia include Sea, Grab and GoTo; South Korea has Kakao and Coupang; and Argentina has MercadoLibre.

These businesses have been helped by a surge in the availability of capital, especially as global investors search for alternatives to China, where President Xi Jinping’s tech crackdown will mean lower profits. Of the $342bn spent on takeovers of emerging-market tech firms so far this year, 71% came from economies outside China, the highest share in 11 years. Emerging-market tech companies outside China issued $53bn in equity markets so far in 2021, more than twice the previous record.

 

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