For 'Insta-brands,' boycotting Facebook advertising isn't easy

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For companies whose entire livelihood depends on finding customers through Facebook and Instagram ads, the prospect of joining a boycott of those platforms raises a unique dilemma.

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But for companies whose entire livelihood depends on finding customers through Facebook and Instagram ads, the prospect of joining the boycott raises a dilemma.

Unlike big, established brands, which can afford to pause their ads for a few weeks — and which may already have beenamid a general economic downturn — DTC start-ups often need the sales they get through social channels to fund operations. Few would wish to have the decision not to boycott treated as a statement of its own. The Times contacted more than two dozen DTC companies for this story, but most did not reply.

Beauchamp said the company spends millions of dollars each year on marketing and more than half of that has gone to Facebook. Still, she said, it was “a quick and easy decision.” “We kind of want to see what direction it goes in,” Hosford said. “What we’re acting on is that we believe that social media platforms need to do more to stop the spread of misinformation and hate speech. That’s what we support. If the campaign continues to really clearly support that, we’re likely to stay involved.”

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travery98 Small ad agency owner here- Not only has Facebook nearly bankrupt almost all traditional advertising but their services after a decade still lack a ton of necessary transparency. Their Instagram promotion backend reporting is an absolute joke given the resources they have.

No company needed social media before, though.

Friends don't let friends use Facebook

Facebook audience

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The Facebook ad boycott could pay off for companies more than advertising on FacebookBoycotting Facebook Inc. may be more cost-effective in elevating brand names and appealing to socially-conscious consumers for advertisers who were already looking to shave millions in ad spending, experts told MarketWatch amid a high-profile protest of the social-media platform. Twitter is the same thing. They allow racist comments and hatred, but look the other way when its reported. Good in the short term... what happens when all the dust settles? Where will they advertise on TV or radio? I still can't believe that anyone still uses facebook
Source: MarketWatch - 🏆 3. / 97 Read more »

The CEO of a major advertising trade group says the Facebook boycott is a turning pointWorld Federation of Advertisers CEO Stephan Loerke believes the slew of big brands publicly pausing social media advertising aren't likely to come back until real change is made. 'We moved from brand safety to, I think, societal safety.' Advertising dollars are the only real lever when it comes to the behavior of social media companies. You have to break their business model to force change. People using Facebook don’t even know or care this is happening🤣🤣 neither does Mark I’m sure lmfaoo
Source: CNBC - 🏆 12. / 72 Read more »

Zuckerberg said to say of Facebook ad boycott: ‘All these advertisers will be back’ soon enoughHundreds of companies around the world have joined a temporary ad boycott against Facebook Inc., but Chief Executive Mark Zuckerberg says he’s not worried... are robots programmed to worry these days? Wow stock loss expected tomorrow. Listen to your customers buddy
Source: MarketWatch - 🏆 3. / 97 Read more »

How Facebook boycott helps Snap's long-building comeback - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Nobody even uses Snapchat anymore, everyone’s on Instagram (which FB owns)
Source: BusinessInsider - 🏆 729. / 51 Read more »

Biden campaign will not pull advertising despite widening boycott against FacebookJoe Biden's campaign is not pulling advertising from Facebook despite a growing boycott by major companies of the social media platform, arguing that while it shares in the values of the boycotters, it 'cannot afford to cede these platforms' to President Donald Trump. This is tone deaf If Trump is there then Biden has to be too. 🚨2020 SLAVERY is known as CHILD TRAFFICKING! Dems = No Wall = Trafficking Highway? Dems = No/Less Police = Freedom to traffic unarrested? Dems = No Jails = Traffickers on the streets perpetually? 800,000 children vanish in the USA annualy! A vote for Dems is a vote for slavery?
Source: CNN - 🏆 4. / 95 Read more »

Facebook Responds As LEGO, Dunkin Donuts Join Over 500 Companies In Growing BoycottFacebook responds as LEGO and Dunkin Donuts join over 500 companies in the growing boycott I find it amazing that now that they are losing money they are ready to act, it's idiotic of them to say the least ........ So if I understand your piece, promoting violence and racism is ok content for social media as long as it comes from the left. Thanks for clarifying. By the way, given their anti-conservative bias, I am just as pleased as the leftists that FB is getting boycotted. Common ground! This news unfortunately has done little to affect the stock thanks in part to instagram and WhatsApp Also, small businesses make up more of their revenue.
Source: Forbes - 🏆 394. / 53 Read more »