Flush with new subscribers, how will Netflix make more money?

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Netflix is attempting to monetize a bonanza of new subscribers while fending off a herd of competitors. $NFLX is scheduled to reveal how it fared in the first quarter against that competition with an earnings report Tuesday.

What does Netflix Inc. do for an encore after blowing past 200 million paid subscribers in the first year of the COVID-19 pandemic?

Trying to keep subscribers while making more money from them is the delicate balancing act forced on Netflix, which is considering licensing its content to gin up more revenue and potentially cracking down on password-sharing. On top of all that, it has raised prices in the U.S. and Canada to boost revenue.

What to expect Earnings: Netflix on average is expected to post earnings of $2.97 a share, up from $2.07 a share expected at the beginning of the quarter, based on 37 analysts surveyed by FactSet. Estimize, a software platform that uses crowdsourcing from hedge-fund executives, brokerages, buy-side analysts and others, calls for earnings of $2.97 a share.

What analysts are saying With a third wave of COVID forcing lockdowns in key markets, analysts like Cowen’s John Blackledge expect Netflix’s engagement with consumers to remain high. He maintained an outperform rating and price target of $675 a share in an April 11 note to clients.

 

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