into the Fitbit acquisition over privacy concerns. Both companies say Fitbit’s health-related data won’t be used in Google’s advertising business.
Fitbit has long maintained that it expects the deal to close this year. But the company allowed in its second-quarter report earlier this month that “the time frame may extend beyond that,” given the EU review and potential delays in the regulatory process due to the pandemic. Investors seem worried: Fitbit’s shares have been averaging a 13% discount to Google’s $7.35 offer price over the past month, compared with an average 6% discount in the first month after the deal was announced.
Hence, it is more imperative than ever for Fitbit to stay competitive. With a starting price of $329, the Sense represents the company’s most premium smartwatch to date—in a field dominated by the generally more expensive Apple Watch. And Fitbit needs the help; revenue for the first six months of this year fell 23% from the same period a year earlier.
djtgallagher Lying, cheating, and stealing is accepted now, correct?
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djtgallagher Google wants Fitbit RIGHT HERE, RIGHT NOW!
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