First Look at Nike’s ‘Space Jam’ Collections, New LeBron Sneaker

LeBron James on the big screen is a big deal — big enough for Nike to use the opportunity to tease the latest iteration of his signature shoe: the LeBron 19.

In a media preview last week, James pointed to Jordan as one of his heroes growing up along with Bugs Bunny and the other “Looney Tunes” characters, so he was eager to take on a starring role in the long-awaited sequel. “The game of basketball resonates with everyone in the world,” he said. “And when you add cartoons and laughter, it’s a recipe for success.”He also pointed to the heartwarming message of fatherhood, particularly Black fatherhood, portrayed in the film.

The LeBron 19 shoe has a double-chambered Air Max unit in the heel and a newly shaped Zoom Air forefoot unit, features that Nike Basketball footwear designer Jason Petrie said were inspired by the futuristic feel of the movie. That includes three styles of the LeBron 18 Low in adult and kids sizes in bright colors inspired by the Tune Squad uniforms in the film and featuring images of longtime rivals Bugs Bunny and Marvin the Martian, Tweety Bird and Sylvester and Road Runner and Wile E. Coyote. They will retail for $160. There are also toddler versions of the shoe for $85 or $90.

Nike KingJames Looks awesome 💜

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